LED BY PURPOSE.
BOUND BY FAITH.

HERD is a purpose-driven apparel brand born in Sydney, Australia. We’re inspired by the call to follow Christ not as individuals wandering alone, but as a chosen people, moving together under one Shepherd.

We create clothing for a generation that chooses conviction over trend. Every collection is rooted in scripture, built with intention, and designed to be worn with meaning.

Our name reflects both identity and direction: We are not lost in the herd, we are led within it.